Educasting Study Guide on Food, Sustainability, and Society
W.K. Kellogg Foundation
The W.K. Kellogg Foundation was established in 1930 by breakfast cereal pioneer W.K. Kellogg. During his lifetime, he donated $66 million in Kellogg Company stock and other investments "to help people help themselves."
The Foundation receives its income primarily from the W.K. Kellogg Foundation Trust, which was set up by Mr. Kellogg. The Trust continues to own substantial equity in Kellogg Company, in addition to its diversified portfolio. While Kellogg Company and the Kellogg Foundation have enjoyed a long-standing relationship, the Foundation is governed by its own independent Board of Trustees. The Foundation receives its income primarily from the Trust’s investments.
Over the years, the Kellogg Foundation’s programming has evolved, striving to remain innovative and responsive to the ever-changing needs of society. Today, the organization ranks among the world’s largest private foundations. Grants are awarded in the United States, Latin America and the Caribbean, and southern Africa.
Visit http://www.wkkf.org/ for more information.
Food and Society Initiative
The Food and Society initiative is a program of the W.K. Kellogg Foundation, based on a vision of a future food system that provides all communities with a safe and healthy food supply, grown in a manner that protects the environment and adds social and economic value to rural and urban communities. Initially approved in December 1999 to spur community, institutional, and policy-related change in the food system, the Food and Society initiative aims to emphasize greater economic connections between food, diet, and health. To this end, the Kellogg Foundation has made grants of $50 million since 1999 to fund more than 100 projects and about 70 grantee organizations. In 2006, the Foundation Board authorized funding to continue the Food and Society Initiative for another six years and $50 million to continue the Food and Society Initiative’s vision.
The Food and Society Initiative primarily benefits citizens in communities working toward building a more diverse and sustainable food system, as well as small- and mid-size farmers who will find better opportunities to market their sustainably grown products.
For more information visit http://www.wkkf.org/default.aspx?tabid=75&CID=19&NID=61&LanguageID=0
Center for Ecoliteracy
The Center for Ecoliteracy is dedicated to education for sustainable living. The Center is a pioneer in providing tools, ideas, and support for combining hands-on experience in the natural world with curricular innovation in K–12 education. It administers a grant program and donor-advised funds, publishes extensively online and in print, and offers resources, seminars, and technical assistance in support of systemic change.It was founded in 1995 by Fritjof Capra, Peter Buckley, and Zenobia Barlow.
For more information, visit: The Center for Ecoliteracy
Mainstream Media Project
The Mainstream Media Project (MMP) is a nonprofit, public education organization that utilizes mainstream broadcast media to raise public awareness about new approaches to longstanding social, environmental, economic, and political problems. MMP produces A World of Possibilities,an award-winning, nationally and internationally syndicated radio program offering bridge-building, solution-oriented conversations with analysts, social innovators, and leading thinkers on critical national and global issues.
Visit http://www.mainstream-media.net/ for more information.
Educasting
The Mainstream Media Project's newest program, greatly extends the life and reach of A World of Possibilities radio broadcasts and can do so with other audio and/or video productions. Following production of select A World of Possibilities radio programs, we “educast” them by adding narration that has an educational focus and emphasis, and re- produce the audio with interactive problem-solving study guides and resources for further learning. Educasting materials can be formatted for podcasting, downloading and distance-learning as well as in “hard-copy” form.
Educasting packages are then marketed and distributed to target audiences, including faculty at educational institutions for use as curriculum enhancement, to NGOs and trainers in the field, to civic groups, public agencies, public and academic libraries, and other interested parties. Modifications can be made to adapt the content and materials to different kinds of users (e.g. business, academia, civic groups, social movements, etc). Aided by the study guides, educators will be able to use Educasting materials to provide students with accurate, engaging, and user-friendly supplements to their lectures and print materials. NGOs and civic groups will be encouraged to use the materials to build awareness and spur action among their memberships and audiences.
Visit http://www.educasting.org for more information.
‘We Reap what We Sow’ Public Education Campaign
‘We Reap what We Sow,’ a public information campaign created and implemented by the Mainstream Media Project, utilizes the broadcast media to engage ways to bring accurate information and innovative, solution-oriented insights on key food, farming and society issues to the American public. The campaign aims to raise public awareness about key themes, including agricultural entrepreneurs, sustainable agricultural and meat practices, women and immigrant farmers, childhood obesity, and healthy school lunches. The goal of the project is to stimulate a national conversation that deepens the public’s understanding of selected food, farming and society issues and moves them to action. The campaign also seeks to influence how food and society issues are framed and discussed at dinner tables and in the broadcast media, in turn creating an American public and broadcast media that are more informed about key food and society issues and who advocate for reform of key social and institutional barriers. The ultimate outcome for this project is a political environment more conducive to long-term, broad-scale policy changes and shifts in personal behavior that reflect healthy lifestyles and sustainable food systems for the American public.